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about the roche shop

the roche shop


The Roche Shop is a marketplace to pretty your party. We sell the most stylish party stuff you need.

The Roche Shop has an affiliate section for party favors, party supplies and party decorations. Check out our “party stuff,” but we will slowly create our own favors, supplies and décor. We have all-occasion cards and invitations, baby cards, weddings stuff…..we love weddings! We have wedding invitation suites, wedding envelope printing and wedding calligraphy, wedding signage, save the date cards, etc. We will also have hand-painted mason jars, custom mugs and rustic wedding décor.

The Roche Shop is headquartered in Roche‘s home studio in the San Francisco Bay Area.

meet the designer


Roche. Powered by Bouchon blend coffee and madeleine pastries at noon in the morning. She’s a night owl. She is a stay-at-home mom with a bunch of kids and crazy hairy pets……hence, sometimes, coffee magically becomes wine :)

She loves coffee, robin egg blues, peonies, coffee, macarons, dessert tables, coffee, typography, photography, calligraphy, coffee, travelling, foggy weather, horror movies, lamps, and coffee! She loves to design anything & everything! She’s a frustrated wedding planner, so you will see a lot of weddings stuff in here :)

roche with equator bouchon coffee

the history

Roche has been practicing architecture for about 15 years. Thanks to forced retirement due to the recession and motherhood, The Roche Shop (and The Roche Studio ) was born.

In 2010, The Roche Shop was conceptualized in one corner of the baby room :) Roche created & designed the original TheRocheShop website from scratch, hosted from her husband’s home server. It was originally envisioned to be an invitation shop, but it became an affiliate shop for party decorations, favors and supplies- as it was easier to do. TheRocheShop‘s traffic was insane and was making money on autopilot. In 2011, Roche created her own line of handcrafted cake stands on EtsyThe Roche Studio.  The cake stands were a hit and she is now the reigning Etsy cake stand queen :) She also started selling vintage glass in 2012, also on Etsy.

In winter 2013, Roche created The Roche Shop at Etsy, finally doing the original idea of designing invitations. It didn’t really pick up till 2015, and now, The Roche Shop is back and the website is on full blast for 2017!

the future

Now, The Roche Studio will slowly merge into The Roche Shop.

Stay tuned!

For what???

We don’t know. Just stay tuned. :)

The Roche Shop is on Beta Mode.