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about the roche shop

the roche shop


The Roche Shop is a party shop for all occasions.

We started as an affiliate shop for party favors, party supplies and party decorations. We still have them for now, (check out our “party stuff“)  but we will slowly create our own favors, supplies and décor.

This year, we are concentrating on all-occasion cards and invitations, wedding envelope printing and wedding calligraphy, like wedding invitation suites, wedding signage, save the date cards, baby cards, etc. We will also have hand-painted mason jars, custom mugs and rustic wedding décor. All of these have started from our Etsy shop.

meet the designer


Roche. Powered by Bouchon blend coffee and madeleine pastries at noon in the morning. She’s a night owl. She is a stay-at-home mom with a bunch of kids and crazy hairy pets……hence, sometimes, coffee magically becomes wine :)

She loves coffee, robin egg blues, peonies, coffee, macarons, dessert tables, typography, coffee, photography, travelling, foggy weather, horror movies, lamps, and coffee! She loves to design anything & everything! She’s a frustrated wedding planner, so she loves all things weddings!

roche with equator bouchon coffee

the history

Roche has been practicing architecture for about 15 years. Thanks to forced retirement due to the recession and motherhood, The Roche Shop (and The Roche Studio ) was born.

In 2010, The Roche Shop was originally envisioned to be an invitation shop, but it became more of an affiliate site for party decorations, favors and supplies-as it was easier to do. Traffic was insane (even if the website was not totally done yet) and commissions poured in (even while I was sleeping:))  So while I was scouting for suppliers/vendors for cake stands at Etsy and the supplier I was interested in was not responding back, I decided to create my own line of handcrafted cake stands instead. The Roche Studio. I am now the reigning cake stand queen and that said supplier is now my main competitor :)

In winter 2013, when The Roche Studio was slow, Roche created The Roche Shop at Etsy, finally acting on her original idea of designing invitations. It didn’t really pick up till 2015, and now….we are incorporating everything into this brand sparkling new website and we are on full blast for 2016 !

the future

Now, The Roche Studio will slowly merge into The Roche Shop.

Stay tuned!

For what???

We don’t know. Just stay tuned. :)

The Roche Shop is on Beta Mode.